Purpose

The purpose of this course is to examine various ways through which the media affects

society and how societal changes influence media use.

Expected learning outcomes

By the end of the course, students should be able to:

  1. Identify the effects of media content on various audience segments.
  2. Discuss the role of media in society.
  3.  Examine global issues in communication.
  4. Examine how audience profiles influence media content production
  5. Critique language use in media