Purpose
The purpose of this course is to examine various ways through which the media affects
society and how societal changes influence media use.
Expected learning outcomes
By the end of the course, students should be able to:
- Identify the effects of media content on various audience segments.
- Discuss the role of media in society.
- Examine global issues in communication.
- Examine how audience profiles influence media content production
- Critique language use in media
- Teacher: Job Mwaura
Expected Learning Outcomes:
By the conclusion of this course, students will be able to:
- Articulate the foundational principles and dynamics underlying mass communication.
- Demonstrate a comprehensive understanding of media literacy principles and tools.
- Analyse contemporary journalism practices, challenges, and emerging trends.
- Evaluate the global impact and implications of evolving media trends.
- Teacher: Job Mwaura